26
February 2026 : Srijan Group today announced its entry into
organised fashion retail with the launch of Srijan Style, marking a
strategic diversification into India’s fast-growing value consumption segment.
The
Group has committed an initial investment of ₹500+ crores to build Srijan Style
into a national chain. The expansion will focus primarily in Tier 2, Tier 3 and
Tier 4 markets—regions driving the next wave of consumption growth through
rising disposable incomes and accelerating formal retail penetration.
The
announcement was made in Kolkata in the presence of senior leadership,
including Shyam Sunder Agarwal, Chairman & Managing Director, Srijan
Realty Pvt. Ltd.; Sanjay Agarwal, Managing Director, Srijan Mart Pvt.
Ltd.; Keshav Agarwal, Director, Srijan Realty Pvt. Ltd.; and Gaurav
Saraogi, Vice President, Srijan Mart Pvt. Ltd.
Positioned
as a “Family Destination,” Srijan Style will offer affordable fashion and
essential general merchandise through an organised, high-efficiency retail
format. Stores will average approximately 8,000 sq. ft., optimised for
inventory productivity, operating leverage and store-level profitability.
The
merchandise strategy centers on high-volume, fast-turn categories priced
between ₹99 and ₹1,999, with the majority below ₹999—balancing affordability
with quality and margin discipline. Built on three pillars—Variety, Value
and Experience—the brand will offer fashion across casual, formal and
ethnic wear for men, women and kids. A disciplined fashion calendar, seasonal
drops and curated edits will drive freshness, repeat footfall and tight
inventory management.
Shyam
Sunder Agarwal, Chairman & Managing Director, Srijan Realty Pvt. Ltd.,
said “Emerging India will define the next phase of consumption growth. With
Srijan Style, we are entering organised fashion retail with a long-term,
capital-disciplined approach. Our strength in location strategy and execution
gives us the confidence to build a scalable national platform anchored in
sustainable growth.”
Sanjay
Agarwal, Managing Director, Srijan Mart Pvt. Ltd.,
added “Srijan Style is designed as a high-efficiency retail engine.
Standardised store formats, tight inventory cycles and data-led merchandising
will drive strong per-store productivity. Our goal is simple — deliver quality
fashion at accessible prices, consistently and at scale.”
Keshav
Agarwal, Director, Srijan Realty Pvt. Ltd.,
said “Organised value fashion in Tier 2–4 India offers strong structural demand
and operating leverage. With calibrated capex and integrated real estate
control, Srijan Style is positioned to deliver predictable cash flows and
sustainable long-term returns.”
Gaurav
Saraogi, Vice President, Srijan Mart Pvt. Ltd.,
said “Our brand ambition is clear — to be the most trusted destination for
everyday value and fashion. Every decision, from assortment to pricing, is
anchored in that promise. As we grow, any strategic partnerships will align
strictly with our commitment to affordable, dependable value.”
The
company is executing a disciplined rollout, starting with 10 stores in the
first quarter to establish a solid operational foundation. This momentum
scales to 50 locations by the end of FY26–27, setting a clear trajectory
for growth. Ultimately, the brand aims for country-wide expansion,
transitioning from a regional player into a national leader.
The
journey will begin from Eastern India, anchored by a flagship store planned in
Gariahat, along with stores in Bandel, Madhyamgram, Serampore, Bagnan, Sodepur,
Murarai and Asansol, subsequently scaling across high-potential clusters across
the country.
About Srijan Group
Srijan
Group is a diversified Indian conglomerate with a strong legacy of more than 2
decades in real estate. Known for disciplined execution, capital prudence and
long-term value creation, the Group’s entry into organised retail reflects its
strategy to build scalable businesses aligned with India’s structural growth
themes.
